First, pick a RESULT your ideal buyer wants.
For example, mine want to get more business from their newsletter.
Then, create pieces of content based on each of the following concepts…
1. How to get that result QUICKLY.
Example: “5 ways to get a client from your newsletter this week.”
2. Why they’re NOT getting the result they want.
Example: “Why your newsletter subscribers aren’t buying from you.”
3. How to do a thing they need to do BEFORE getting the result they want.
Example: “How to get more of your ideal clients to subscribe to your newsletter.”
4. Recommend TOOLS that can help them get the result.
Example: “These 3 tools will get you more sales from your newsletter.”
5. An example of how SOMEONE ELSE got the result they want.
Example: “The clever way an agency landed a million-dollar client from their newsletter.”
6. Give them a simple first step to take.
Example: “Add this paragraph to your newsletter if you want more leads from your list.”
When you create content based on those six prompts for each result your ideal buyers want, you’ll see great results.
(Another way to get more from your content is to join my membership.)
Here’s a way to take it a step further.
You can apply the same prompts for any individual element of what your ideal buyers need to do to get the result they want.
For example:
Since my audience wants more business from their newsletter, they need to get subscribers for their newsletter in the first place.
So I can run the same topic playbook for that result and create content about stuff like this:
1. How to grow your newsletter by 10% this week.
2. Why your newsletter signup page isn’t converting.
3. How to figure out where to promote your newsletter.
4. These 3 newsletter tools will grow your list for free.
5. How I got 30,000 potential clients to subscribe to my newsletter.
6. Change your email signature to this if you want to grow your newsletter.
Simple, right?
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