If you could only publish one LinkedIn post for the next 3 months, what would you publish?
You’d want it to be something that…
1. Aligns with your main goal and helps attract and convert the people you need to reach to accomplish it.
2. Prompts replies and shares so it generates more reach, longevity, and opportunities for connection.
3. Isn’t time sensitive so it’s just as relevant and valuable 3 months from now as it is today.
4. Conveys who you are, what you believe, how you can help, what makes you unique and who your work is for.
5. Makes people curious enough to visit your profile and learn more about you.
6. Has a clear call to action to drive people to take a next step (and a clear reason for them to do so that promises them value).
7. Contains something so interesting and valuable that it may make someone want to invite you on their podcast to talk more about it.
Easy, right?
I know it’s not simple to accomplish all that in a single post, but it’s not impossible either.
Obviously you don’t have to bet it all on a single post for the next three months, but this is a useful thought exercise.
See what you can come up with that checks as many of those boxes as possible.
At a minimum, you’ll probably create one of the most effective posts you’ve ever published.
And you just may discover you don’t need to post nearly as often as you think to accomplish your goals.
You just have to get more strategic about what you post.
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