I try something.
I do something.
I learn something.
Here’s how I turn those somethings into uniquely valuable content that serves and grows my audience.
And how you can too.
1. Teach people something they can do in a few minutes to get a result they want.
Actionable content is valuable content.
If you can give people specific directions to follow that will get them something they want AND not take them long to do it, they’ll love it.
Example: How to create a great pinned tweet.
2. Explain “How to use _____ to get _____.”
You probably know a result your audience wants and a tool they use.
But they’re probably missing ways to use it more effectively to get that result so show them how to do so.
Example: How to use a newsletter to get clients.
3. Turn questions you’ve answered in emails into content.
Your inbox is likely filled with questions from your audience, co-workers, clients, friends, family, and others who valued your expertise on a subject.
They aren’t the only ones who have those questions.
Most answers you’ve given can be expanded into content you share elsewhere.
Example: My advice to a creator who wants to build a creative content business.
(Btw, this is also something I do in my newsletter for creative entrepreneurs.)
4. Share an example of an impactful change you made.
It’s one thing to show people how you succeeded at something, but it’s even more powerful if you also show them why your previous approach was wrong.
Example: How I earn $48,000 a year from ads in my newsletter.
5. Share a collection of resources you’ve found helpful.
These can be resources created by you or (more likely) others which helped you accomplish your goals.
They could be books, podcasts, software, newsletters, tools, or just about anything that will help your audience too.
Example: Resources for creative entrepreneurs.
6. Create a list of what your audience should stop doing.
There are actually two types of content like this you can create: You can tell people what to stop doing or tell them what they don’t necessarily need to do in order to succeed.
People LOVE permission to reduce the number of things they spend time on.
Example: 12 things you don’t have to do to succeed as a creator.
7. Create content around a micro goal.
Most content is based on broad goals.
So when you zoom in and share content based on a micro goal it stands out.
For example, instead of explaining how to build a million-dollar business, you could explain how to make one sale.
Example: 10 ways to boost sales in one minute.
8. Compile the expertise of others into one piece of content.
Your content doesn’t have to be limited to your own expertise.
A simple way to create valuable content is to come up with a question and ask other experts to answer it.
The compilation of their thoughts into a single piece of content not only attracts attention, but it’s likely the experts you included will share it with their audiences as well.
Example: What’s one thing you learned from publishing a newsletter?
9. Summarize a valuable podcast episode for people who don’t have time to listen to it.
This doesn’t have to be your own podcast — just credit the source accordingly.
I used to blog about audience growth for comedians and did this frequently — my audience loved it.
Example: 5 things you can learn from Saturday Night Live’s youngest writer.
10. Create a post-success piece of content.
Different people are at different stages of success, but most content is aimed at the lower end of the spectrum.
For example, there’s lots of content out there about how to get your first newsletter subscribers.
But you know what’s not out there?
Content about what to do after you get 10,000 subscribers.
That’s an opportunity.
I just might have to write about it. 😉
Want more content creation tactics?
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