Here’s an interesting way to launch an info product.
Offer your existing audience the opportunity to choose one of three “coupons” to get the product:
1. They can get a 100% off coupon and get the product for free, but they have to agree to consume it, give you feedback about it, and share it on social media.
2. They can get a 50% off coupon with fewer requirements.
3. They can get a 20% off coupon with no requirements as part of a typical launch sale. Want to know what happened when someone tried this?
Listen to the 18-minute mark of this excellent episode of The Business of Authority podcast.