An artist recently sold an “invisible sculpture” for $18,000.
Why would someone pay that much for nothing?
Because art – like many things people buy – is a story.
And people will pay a premium for a good story.
There’s a lesson there.
An artist recently sold an “invisible sculpture” for $18,000.
Why would someone pay that much for nothing?
Because art – like many things people buy – is a story.
And people will pay a premium for a good story.
There’s a lesson there.