I did something I’ve never done on LinkedIn yesterday and got an eye-opening result.
Yesterday morning I published a post like I usually do – I thought it was a pretty good one about how to make potential clients feel wanted.
But it flopped. Big time.
It got no reach.
After 4 hours it had only reached 10 members, generated 51 impressions, and 1 like.
I’ve had posts flop before, but I can’t remember one that got such little reach so I tried to figure out why.
My best guess?
As an experiment, I invited people at the bottom of that post to comment to get something – you know, like those annoying posts people do offering lead magnets.
(Mine wasn’t a lead magnet offer – no email address was required.)
I never really do that, but was curious to see what would happen.
My theory is LinkedIn is starting to flag those kind of offers and crushed the post’s reach because of it.
If true, that’s a great thing in my opinion because that comment “game” is lame and annoying.
So I decided to try something else I’ve never done before.
I deleted the post that wasn’t getting reach and immediately reposted it without that part at the bottom and with a slightly different opening line.
The results?
22 members reached, 60 impressions and 2 likes in the first 12 MINUTES.
39 members reached, 112 impressions, 5 likes and a comment in the first 30 MINUTES.
60 members reached, 168 impressions, 8 likes, 3 comments, and 1 save in the first 60 MINUTES.
And now a couple days later it’s up to 298 members reached, 628 impressions, 24 likes, 13 comments, 4 saves, and 3 profile views.
Big difference, huh?
A few takeaways:
1. Don’t be afraid to delete a post that’s not working and repost it immediately.
2. Be careful playing that engage-to-get-something game
3. Always experiment – you never know what you’ll find out.
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