When you publish your expertise in a book, you also create a launchpad…
If you know how to leverage it.
Here are 3 ways to use your book as a launchpad:
1. Use it to launch a community.
Whether paid or free, create a space where readers who resonate with the book can connect with each other (and you). Your book is actionable (at least it should be) and a community creates a space for people to take the actions you recommend.
And get help/support from others doing the same thing.
2. Use it to launch an event.
You have an opportunity to literally bring the book to life.
An event – virtual or IRL – creates a way to turn a book into a movement.
It doesn’t just have to happen once and it doesn’t (and shouldn’t) just be about you.
Bring all the people who influenced your work or you’ve worked with together to create a unique – and potentially profitable – extension of your book.
3. Use it to launch a podcast.
Whatever expertise you shared in your book isn’t static.
It will evolve, your take on it will evolve, and the people who are implementing your teachings will evolve as a result of them.
A podcast gives you an opportunity to extend the life cycle of the book and give the people who found it helpful a place to go next.
It’s a way to turn a one-off reader into a relationship.
And that unlocks all sorts of opportunities for your business.
For a deeper dive into how to use a book to grow your business, listen to this episode of my podcast.
Or, watch it below: