The monetary value of your expertise is determined by 3 factors:
1. The value of the transformation you help people make
2. The availability of alternate options to make that transformation
3. Your ability to communicate those two things
Two additional notes:
The “transformation” doesn’t have to be financial – it can be emotional, physical, etc. Sometimes those transformations are MORE valuable than financial ones.
The higher the value of the transformation and the fewer available options for people get it, the more valuable your expertise is.
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