I saw something really interesting on a tour of an elementary school we’re considering for my daughter yesterday.
As part of the tour they took us into a kindergarten class to observe a teacher interacting with her students.
But then the teacher explained to the kids what we were doing there and instead of telling us about the school, she invited the students to tell us what they thought of the school.
Basically, instead of trying to control the messaging, she turned it over to the “customers” to say whatever they wanted.
And since these particular customers are 5-year-olds, you can imagine that was a potentially risky proposition.
Sure enough lots of kids raised their hands and had all kinds of stuff to say about the school.
My personal favorite was the kid who said he loves it because his teacher never yells at him.
To which the teacher joked:
“Thanks, but it’s only been 28 days.”
The kids all said relatively positive stuff, but what made the messaging truly powerful to me was the trust and confidence it displayed from the school.
Not only do they trust their students, but they’re confident enough in the quality of their school to let others speak about it for them.
They don’t need to control everything or spin anything.
It was powerful and a lesson we can apply to our own business.
The best sales person for your work should be your customers.
It’s your job to figure out how to give them a microphone to speak to other potential buyers, and get out of the way.
And if you don’t trust them enough to say good things about you?
Well, then you’ve got a bigger problem.
So, with this in mind…
Let me know if you’d like to ask any of my members a question about how my membership helps them get more out of their content.
I’ll be happy to connect you to them to hear what they have to say.
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