The Long Term Is Coming

We tend to think about social media as a short-term tool.

How do I get people to notice me NOW? How do I get them to share my latest creation NOW? How do I turn their attention into an IMMEDIATE GAIN?

But what would happen if instead we thought about it as a long-term tool?

How would it change what we create, what we share, and our perception of the benefits/pitfalls of using social media?

Chances are, it would change a lot.

We don’t think much about the long-term impact of social media, but that doesn’t mean it isn’t coming.