Someone once told me:
“I love your stuff, but have no idea what to tell people you do.”
She worked with a lot of high-level people in the entertainment industry.
When they needed help, she had a list of experts she’d recommend:
• Web designers
• Social media managers
• PR people
She wanted to include me.
But she didn’t know how.
And honestly…
Neither did I.
At the time, I wasn’t clear about what I actually did.
I thought being flexible was a strength.
It wasn’t.
It made it harder for people to:
• Understand how I could help
• Refer me
• Hire me
That’s why something Cole Schafer said stuck with me:
“I’ve always believed you should be super niche about the services you offer – but not necessarily about the clients you work with.”
I think that’s exactly right.
When it comes to clear messaging, it’s a much bigger problem if people don’t know what you do than if they’re not sure who you do it for.
If people don’t understand that, they won’t hire you.
That’s why being specific about the result you deliver matters so much.
And just so there’s no longer any confusion about what I do:
I help people get more clients from their content.
That’s it.
If you want help doing that, send me a piece of your content and I’ll point out one thing I’d fix.