The Newsletter Tips Collection

How to produce, promote, and profit from your newsletter.

If you’re looking for newsletter tips, you’ve come to the right place.

Between publishing my own newsletters every week for 4+ years and helping clients grow theirs, I’ve learned a ton about what it takes to create a successful free or paid newsletter.

I put together this page to share with you what I’ve learned from my own experiences and from other newsletter experts.

Following are a collection of links to newsletter tips you’ll find helpful as you launch, grow, and monetize your newsletter.

This page will be updated frequently since I’m always learning and finding new stuff, so bookmark it and check back in occasionally to see what’s new.

Now, let’s get to the good stuff…

Resources for Newsletter Creators

For The Interested Newsletter

This is my free weekly newsletter which features five tips each week to help you produce, promote, and profit from your creations.

It’s not solely about newsletters, but almost all of the advice I share in it is relevant to newsletter creators.

Everything I share on this page was originally shared in the For The Interested newsletter.

You can sign up to get it here.

Newsletter Creators Facebook Group

This is a free Facebook group I run where 2,500+ members connect with each other to share tips and tricks about newsletters.

It’s an incredible group and a great way for you to become part of the growing newsletter community.

You can join here.

This Is How I Do It Newsletter

This is my paid weekly newsletter through which I share a behind-the-scenes look at exactly how I grow my audience, my newsletter, and my business.

You can check it out here.

Newsletter Accelerator Course

This course features step-by-step instructions on how to get the most out of the time, effort, and resources you put into your email newsletter and accomplish your goals.

You’ll learn how to get more subscribers, use a newsletter to market yourself or your products, engage your audience, promote your creations, and make money.

Whether you’ve published a newsletter for years or are just preparing to launch one, the Newsletter Accelerator course will speed up your journey to success.

You can check it out here.

Newsletter Writing Tips

How To Write A Newsletter That Gets 25,000 Subscribers

In this article I break down the exact process I use to write my For The Interested newsletter which has helped it attract 25,000+ subscribers.

A few things you’ll learn:

  • How I gather ideas to feature in the newsletter
  • Why I publish each part of the newsletter as an individual post on my website
  • Why I send a follow-up “Here’s what you missed…” email to people who don’t open the newsletter

Read it here: How to write a newsletter.

The Secret To A Successful Newsletter Is Consistency

You won’t have a successful newsletter until you have a consistent one.

A few things you’ll learn:

  • Why consistency matters more than frequency
  • How consistency enables your newsletter to become a habit for readers
  • Why consistency makes your newsletter easier to produce

Read it here: The secret to a successful newsletter is consistency.

How To Write A Newsletter

A crash course into how to write a newsletter people will want to read.

A few things you’ll learn:

  • How to choose a topic
  • How to write a subject line
  • How to write for one person

Read it here: How to write a newsletter

17 Non-Negotiable Things Your Newsletter Needs

This article comes from Ann Handley who breaks down what it takes to create a successful newsletter these days.

A few things you’ll learn:

  • Why you need a clear point of view within a niche
  • How to use a non-neutral voice
  • Why your newsletter should be heavy on insights and light on promotion

Read it here: 17 non-negotiable things your newsletter needs.

The 10 Most-Used Newsletter Formats

This article from Frank Meeuwsen will give you some great ideas about how to format your newsletter if you’re just getting started and help you clarify your format if you’re already up and running.

A few things you’ll learn:

  • You’ll see 20+ examples of successful newsletters who use each of the various formats
  • The best time to read/send each newsletter based on its format
  • When it makes sense to launch a pop-up newsletter

Read it here: The 10 most-used newsletter formats.

How To Write A Newsletter People Want To Read

This article from Margo Aaron breaks down the characteristics most often shared by newsletters whose readers are eager to open and read each issue.

A few things you’ll learn:

  • How to focus on a specific niche
  • How to provide context and personalilty
  • Why to include plenty of white space

Read it here: How to write a newsletter people want to read.

Four Lessons From Publishing 100 Newsletters

This article from Sarah Nockel is a look back at what she’s learned from publishing her first 100 newsletters including a breakdown of the community she’s built around it and how she did so.

A few things you’ll learn:

  • The value of focus
  • The importance of personal brand
  • Why you should create for your best readers instead of all your readers

Read it here: Four lessons from publishing 100 newsletters.

Newsletter Growth Tips

A Five-Day Plan To Grow Your Newsletter

In this article I offer a deep dive into a series of things you can do in the next five days to grow your audience and get more newsletter subscribers.

A few things you’ll learn:

  • How to tune up your newsletter description and signup page
  • How to use your social media bios to get more subscribers
  • How to promote your newsletter on social media

Read it here: A five-day plan to grow your newsletter.

Five Tactics I’ve Used To Get To 25,000 Newsletter Subscribers

In this article I share the five things that have been most effective to grow my For The Interested newsletter audience including exactly how I did each thing.

A few things you’ll learn:

  • How to create an effective social media ad to promote your newsletter
  • How I used Medium to get new subscribers
  • How to use cross-promotions with other newsletter creators to grow your audience

Read it here: Five tactics I’ve used to get to 25,000 newsletter subscribers.

How To Get More People To Subscribe To Your Newsletter

In this article I explain what it takes to convince someone to give you their email address and invite you into their inbox on a regular basis.

A few things you’ll learn:

  • How to promise (and deliver) value to people
  • How to showcase your signup form and call to action
  • The importance of creating something that aligns with your audience’s interest

Read it here: How to get more people to subscribe to your newsletter.

How To Build An Email List From Scratch

This article from Cole Schafer offers some specific steps you can take to grow your newsletter or email list when you’re first starting out with nothing.

A few things you’ll learn:

  • How to build a killer email opt-in page
  • How to get your first 100 subscribers from your phone contacts
  • Realistic strategies you can use to get to 1,000 subscribers

Read it here: How to build an email list from scratch.

13 Proven Ways To Grow Your Email List

This document from Laura Belgray features a collection of tactics she used to grow her email list to more than 20,000 subscribers.

A few things you’ll learn:

  • How to use Instagram captions to get new subscribers
  • Where to put opt-in forms on your website
  • How to capture people’s attention with a line in your LinkedIn bio

Read it here: 13 proven ways to grow your email list.

How To Build Your Email List Without Sleazy Tactics

This article from Jason Zook features an extensive overview of ways to build your audience and reasons why you probably don’t need as many subscribers as you may think you need to succeed.

A few things you’ll learn:

  • Where to start building your list
  • What to send to people
  • Five list-building mistakes to avoid

Read it here: How to build your email list without sleazy tactics.

Newsletter Monetization Tips

Most Paid Newsletters Fail Because They Offer More Instead Of Different

In this article I break down the most common mistake I see newsletter creators make when it comes to monetizing newsletters and suggest an alternate approach I’ve found to be more effective.

A few things you’ll learn:

  • Why nobody wants “more” – even of a newsletter they love
  • How to sell “different” instead of “more”
  • What happened when I took a different approach to my paid newsletter

Read it here: Most paid newsletters fail because they offer more instead of different.

How To Monetize A Newsletter

This 67-minute video features a conversation between Khe Hy and Kyle Westaway in which they share the ways they’ve tried to monetize their newsletters including what’s worked and what hasn’t.

A few things you’ll learn:

  • The realities of trying to monetize through ads
  • What it takes to sell a digital product
  • The challenges of Patreon

Watch it here: How to monetize a newsletter.

Newsletter-Related Podcast Episodes

Four No-BS Steps To Launch A Successful Newsletter

In this 61-minute episode of the Everyone Hates Marketers podcast, I break down my recommendations about the best ways to launch and grow a newsletter.

A few things you’ll learn:

  • The difference between email newsletters and email marketing
  • How to set the right goal for your newsletter
  • How to do customer research by “stalking” your audience

Listen to it here: Four no-BS steps to launch a successful newsletter.

How To Launch A Newsletter And Grow A Community

In this 26-minute episode of the Mastering The Attention Economy podcast, I share my thoughts about when to start a newsletter (or not) and how to find an audience.

A few things you’ll learn:

  • The hidden value of writing a newsletter
  • What it takes to attract an audience
  • Mistakes people make when starting and scaling a newsletter

Listen/watch it here: How to launch a newsletter and grow a community.

How To Use Your Newsletter To Create Art, Attract An Audience, And Grow Your Business

In 20-minute episode of the Pushing Send podcast, I explain my obsession with newsletters and how I help others grow their own.

A few things you’ll learn:

  • How I create and use my newsletter
  • How to build community through shared interests
  • The key components of an effective newsletter

Listen to it here: How to use your newsletter to create art, attract an audience, and grow your business.

Additional Newsletter Tips

A Collection Of Tools For Newsletter Creators

This site from Nuton features a “Newsletter Stack” of tools available to help newsletter creators with everything from content creation, to promotion, to monetization.

A few things you’ll learn:

  • What tools to use to handle memberships and payments
  • Where to find stock images
  • Recommended tools for newsletter infrastructure

Read it here: A collection of tools for newsletter creators.

Resources For Email Newsletter Publishers

This document from Jeff Possiel includes a list of resources designed to help newsletter creators with subscriber growth, content production, and monetization.

A few things you’ll learn:

  • How to manage your subscribers
  • How big publications and organizations approach newsletter strategy
  • How people are monetizing newsletters

Read it here: Resources for email newsletter publishers

One Final Thing...

If you made it all they way down here to the end of this page, I just want to say thanks for your attention and congratulations!

You’re well on your way to becoming a newsletter expert at this point.

If you found this information helpful, I’d love to connect with you in any (or all!) of the following places:

Thanks again and good luck with your newsletter!