What’s the name of your product or service?
Does it speak to the RESULT you deliver for buyers?
If not, you’re missing an opportunity.
For example, I spoke to someone recently who sells advertising.
Their products and packages are basically named for what they are: You can buy podcast ads, newsletter ads, etc.
I suggested instead they create packages named for the types of results ther buyers might want.
For example:
A “brand awareness” package for buyers looking for brand exposure.
A “conversion” package for buyers focused on driving sales.
An “audience growth” package for buyers who want to grow their email list or following.
Naming your offers based on the results they generate simplify the buying process for buyers, remind them what they’re actually buying, and show you’ve tailored the options to directly address their needs.
Try it.