How many no’s?

Steve Jobs used to ask Apple designer Jony Ive a simple question:  

“How many things have you said no to today?”  

That question is a way to ensure you remain focused.  

Equally interesting is Ive’s definition of focus:  

“What focus means is saying no to something that with every bone in your body you think is a phenomenal idea and you wake up thinking about it, but you say no to it because you’re focusing on something else.”

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