What To Do With 50 People

Let’s say you can get 50 people a week to buy tickets to a play.

Do you book a theater that has 40 seats or 60?

The 60-seat theater lets you capitalize on your full income potential.

But the 40-seat theater makes it a tough ticket to get.

And that creates buzz.

Which attracts more people.

Perception informs reality.

A show that turns 10 people away each week is a hit.

A show that has 10 empty seats is not.

Even if it sold more tickets.

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