Let’s say you can get 50 people a week to buy tickets to a play.
Do you book a theater that has 40 seats or 60?
The 60-seat theater lets you capitalize on your full income potential.
But the 40-seat theater makes it a tough ticket to get.
And that creates buzz.
Which attracts more people.
Perception informs reality.
A show that turns 10 people away each week is a hit.
A show that has 10 empty seats is not.
Even if it sold more tickets.