Send your most valuable content to these 6 people:
1. Potential clients
Include a link to it with your proposal, in outreach emails, or in conversations as a showcase of how you think and your approach.
2. Existing clients
They likely have many of the same questions or struggles you addressed in the content – don’t assume they’ll see it on their own.
3. Podcast hosts
Want to get booked as a guest on a particular show?
Send your content to the host and offer to come on and discuss it in more detail on their show.
If the content performed well, it’s also proof an audience will be interested in what you have to say.
4. People who ask you related questions
It’s a lot easier to answer a question with a link to a piece of content than to say the same thing over and over again.
5. Your AI tool of choice
Ok, this isn’t technically a person, but it’s still helpful.
Upload your content and ask the AI to suggest additional/related content ideas to create next.
(But create them yourself!)
6. People who post their own content about the topic
When you comment on their posts you can include a link to your content if they want to see more of your thinking on the subject.
Don’t just promote your link – add value in the comment itself first.
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