Every audience is different.
But when it comes to selling to your audience, here’s what’s almost always the same:
• 3% of your audience is ready to buy right now.
• 7% of your audience needs a bit more information or love to get to the point where they’re ready to buy.
• 60% of your audience needs some nurturing.
• 30% of your audience is never going to buy from you.
Most people spend the majority of their time trying to convert that 30% when they should just let them go.
This comes from the 33-minute mark of this podcast.