The thing about selling to your audience

Every audience is different.  

But when it comes to selling to your audience, here’s what’s almost always the same:  

• 3% of your audience is ready to buy right now.  

• 7% of your audience needs a bit more information or love to get to the point where they’re ready to buy.  

• 60% of your audience needs some nurturing.  

• 30% of your audience is never going to buy from you.  

The irony?  

Most people spend the majority of their time trying to convert that 30% when they should just let them go.

This comes from the 33-minute mark of this podcast.