I was thinking about paying to boost a LinkedIn post yesterday so I asked ChatGPT if I should – it gave me a fascinating answer.
The post I was considering was the David Letterman post I published a couple days ago because it performed well organically.
(Go to my profile to check it out – it includes what may be my favorite photo ever.)
I showed ChatGPT the post and gave it the organic stats of its performance.
I figured it would say it was a good candidate for boosting.
But here’s what it said…
•••
The “Boost or Not” decision rule (steal this)
After 12–24 hours, ask:
Is this post still climbing on its own?
• Yes → Let it run
• No, but the engagement quality is great → Boost it
• No, and engagement is weak → Don’t boost it at all
Boosting is for the middle case.
A simple scorecard you can run in 30 seconds
Give the post one point for each:
• Above-average impressions
• 3+ organic reposts
• Comments beyond first hour
• Engagement from non-core audience
• Feels “universally likable”
Score:
• 0–1 points → Boost candidate
• 2–3 points → Case-by-case
• 4–5 points → Do not boost
Your David Letterman post would score 4–5.
That’s why it didn’t need help.