The Post-Boosting Scorecard

I was thinking about paying to boost a LinkedIn post yesterday so I asked ChatGPT if I should – it gave me a fascinating answer.

The post I was considering was the David Letterman post I published a couple days ago because it performed well organically.

(Go to my profile to check it out – it includes what may be my favorite photo ever.)

I showed ChatGPT the post and gave it the organic stats of its performance.

I figured it would say it was a good candidate for boosting.

But here’s what it said…

•••

The “Boost or Not” decision rule (steal this)

After 12–24 hours, ask:

Is this post still climbing on its own?

•  Yes → Let it run
•  No, but the engagement quality is great → Boost it
•  No, and engagement is weak → Don’t boost it at all

Boosting is for the middle case.

A simple scorecard you can run in 30 seconds

Give the post one point for each:

•  Above-average impressions
•  3+ organic reposts
•  Comments beyond first hour
•  Engagement from non-core audience
•  Feels “universally likable”

Score:

•  0–1 points → Boost candidate
•  2–3 points → Case-by-case
•  4–5 points → Do not boost

Your David Letterman post would score 4–5.

That’s why it didn’t need help.