Overrated/Underrated: LinkedIn Edition

OVERRATED: Blaming the algorithm
UNDERRATED: Ignoring the algorithm

OVERRATED: Videos
UNDERRATED: Links in posts

OVERRATED: Bio link to website
UNDERRATED: Bio link to newsletter

OVERRATED: Impressions
UNDERRATED: DM conversations

OVERRATED: Connection requests w/ notes
UNDERRATED: Connection requests w/o notes

OVERRATED: Posts
UNDERRATED: Comments

OVERRATED: Job title in bio
UNDERRATED: Reason to follow you in bio

OVERRATED: AI writing your posts
UNDERRATED: AI feedback on your posts

OVERRATED: Linking to your newsletter in posts
UNDERRATED: Linking to your posts in your newsletter

OVERRATED: Minimal images
UNDERRATED: Text-heavy images

OVERRATED: Cold DMs
UNDERRATED: DMs to existing followers