Here’s an opening paragraph you can use on your sales page that works well:
“Most [TARGET AUDIENCE] have the same frustrations.
These sound familiar?
• FRUSTRATION 1
• FRUSTRATION 2
• FRUSTRATION 3
If any of those resonate with you, I can help you because…
[PRODUCT NAME] is a secret weapon for [TARGET AUDIENCE].”
An example:
If your target audience was business coaches who want more clients, it might look like this:
Most business coaches have the same frustrations.
These sound familiar?
• “I’m not getting enough leads.”
• “My lead magnet isn’t converting.”
• “My LinkedIn posts are attracting the wrong people.”
If any of those resonate with you I can help because…
My Clarity Calls are a secret weapon for business coaches.”
Simple, right?
If you don’t want to use it on your sales page, you can send an email to your list promoting your work in that format.
Let me know how it goes for you.
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