If you want better results from your writing, the fastest way isn’t starting from scratch – it’s reusing what already works.
Here’s a simple system to do that.
I have a Google doc called “Stuff That Works.”
Here’s how I use it:
Every time I write copy that generates a result, I add it to the document for future reference.
A few examples:
• A product promo I run in my newsletter that leads to sales
• A description of my service that leads a client to hire me
• A CTA on a LinkedIn post that generates a lot of conversions
• An upsell offer an existing client buys
If something works once, it will work again.
But only if we remember to actually use it again!
This document does 5 valuable things for me:
1. Helps me notice patterns
2. Makes it easier to write promotional copy
3. Allows me to create copy frameworks
4. Gives me examples to share with my clients
5. Improves my conversion rate
I highly recommend you start your own “Stuff That Works” document too!
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