“As the artist, as the creative person… I’m the lead magnet.”
This line from Seth Werkheiser’s Social Media Escape Club newsletter resonated deeply with me.
He went on to say:
“People signed up for me, so they’re getting me. And if people get huffy about it and unsubscribe?
Bye.
I don’t want to hold back. I’m not a magazine. I don’t have editors. I want to write what I want to write.”
Exactly.
My take on lead magnets (not a fan) seems to be a bit controversial, but one of the reasons I don’t love them is because they don’t align with what I’m trying to do.
I’m not trying to “grow my list.”
I’m trying to attract people who want to hear from me every day.
Readers, not subscribers.
My newsletter IS the product – even if it’s free.
It’s not the top of a “funnel.”
I’m not trying to get your cash and then spit you out the other side.
The products and services I offer have come and gone over the years, but the newsletter hasn’t.
I’ve written it for 10+ years and plan to do so for another 10+.
It will evolve as I do, but it will be there.
I hope you’ll join me for the ride.
RELATED:
• Is Your Welcome Sequence Punishing Your Email Subscribers? (Probably)
• 3 Questions You Need To Answer About Your Newsletter
• My Membership Will Help You Get Clients From Your Newsletter