How To Send A Cold DM People Actually Appreciate

Everyone HATES to be cold pitched in DMs – that’s why you should do it!

Because you’re not going to DM strangers and ask them to hire you.

You’re going to DM them and OFFER them a helpful resource.

For free.

No email required.

Because you actually want to help them, not just get something from them.

Doing this so upends their expectations that it will make you stand out in the best possible way.

The bar is SO low.

All you have to do is offer something useful instead of asking them to hire you and you’ll be well on your way to a meaningful new relationship.

And ultimately that’s where opportunities come from.

Scroll through the screenshots below to see an exchange I had with someone on DM yesterday.

I had never interacted with her before.

You’ll see:

1. My initial cold DM to her

2. Her reply (of course she assumed I was going to pitch her to hire me because that’s what most people do)

3. My explanation that I don’t roll like that

4. Her appreciation that I offered to help.

screenshot
screenshot
screenshot
screenshot

What’s not pictured is the ongoing conversation we’re now having since that initial DM exchange and her saying she found what I sent her helpful.

Don’t be afraid to cold DM people.

They’ll love you for it if you actually care about helping them.

And I know you do.

That’s why you follow me instead of some bro who gives you “hacks” to trick people into paying you for garbage.

RELATED:

4 Fill-In-The-Blank Formulas To Explain The Value Of Your Offer

Why Simple Offer Sell Better Than Complicated Ones

The Sales Page Creator

    My content strategy newsletter

    Get more from your content

    Proven ways to get more money, opportunities, and impact from everything you publish.