Here’s how I’m creating the Comment Writer training I’m going to present on Wednesday and deliver in my membership this week.
It’s a training about how to post LinkedIn comments that attract and engage your ideal audience.
I’ve done 30+ trainings over the past 5 years so my approach is pretty dialed in.
Here it is:
STEP 1: Let my members pick the training topic.
My trainings are for my members so I let them vote on which of three potential topics I teach – this ensures I teach what they want to learn.
STEP 2: Solicit questions from members about that topic.
When members vote, they can submit specific questions about the topic.
This gives me a starting point for the training and surfaces things I otherwise wouldn’t have considered.
STEP 3: List everything I know about the topic.
This is a brain dump of everything I’ve done, learned, and want to teach about it.
I do it over a few days and am always shocked to see how much I know about it when it’s capture in one list.
Always separate the ideation and creation phases of work.
STEP 4: Organize my expertise.
With the list of everything I know in front of me, I package related things together and organize them into sections for the training.
I wind up with an outline that features 5-10 sections.
For example, here are the sections for my upcoming Comment Writer training:
- Intro
- Why Comments Matter
- Where To Comment
- What To Say (general tips and templates)
- What To Do When Someone Comments On Your Post
- How To Create A Comment System
- First 5 Steps
(I always end trainings with specific first steps to take.)
STEP 5: Create the deck.
I have slide templates I use and with a complete outline in place, it’s easy to put the deck together.
Each item in my outline becomes its own slide and I’ll make some tweaks as I go – the process of putting together the slides is a version of rehearsing the presentation and inevitably I find some things that don’t work or I missed.
STEP 6: Review the member questions again.
Once my presentation is created, I’ll review the member-submitted questions again to see if I tackled all of them and will adjust accordingly if I missed one.
STEP 7: Present the training live on Zoom and take questions at the end.
Every training I do includes a Q&A at the end so I can clarify anything I mentioned that people may not understand.
When it’s over, I send the recording to members and include links to my slide deck and resources I mentioned in the training.
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