Yesterday I came across the Norm Macdonald Joke of the Day Twitter account – it has 114k followers.
It’s run by a comedy fan who just posts jokes Norm told on Weekend Update every day.
People love it.
In the pinned tweet on the account he explains who he is and links to his personal account which also promotes his other comedy-related projects.
It’s a great example of how you can use a curated account to attract a massive amount of initial attention from your target audience and then convert some of that attention into your own original work.
This concept can be applied in any field.
A few hypothetical examples:
1. If you’re a consultant to tech founders, maybe you start a Steve Jobs wisdom of the day account to attract founders interested in how he worked.
2. If you’re an author who writes children’s books, maybe you start a Dr. Seuss page of the day account to attract people interested in his books.
3. If you design logos for restaurants, maybe you start a unique restaurant promotion of the day account to attract restaurant owners interested in seeing how others drum up business.
None of this should replace your personal account or the content you create about yourself and what you do.
But, a curated account can be a great way to drive more eyeballs into your world.
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