A hard yes

A movie producer once told me every time you pitch a project to a studio executive, you’re asking that person to risk their job on it.  

You’re not asking if they like the project, you’re asking if they’d bet their career on it.  

Because people rarely get fired for saying no.  

But if they say yes and your movie flops?  

Bye bye.  

It’s worth remembering when you pitch something that in most cases the person you pitch has more to lose by saying yes than no.  

That’s why it’s so hard to get a yes.