When someone follows you, send them a direct message that says this:
“Hi Mike!
Thanks for following me – I appreciate your interest.
I’m curious…”
Then end with one of these five questions:
1. How did you discover me?
2. What made you want to follow me?
3. What’s your main goal at the moment? Happy to help if I can.
4. Have you created anything my newsletter readers might find helpful? Happy to share it with them if it’s a fit.
5. Who else do you enjoy following? I’m always looking for good people to follow.
Sending this DM to a new follower does a bunch of good things:
• If they reply they become 85% more likely to see your posts in their feed
• It starts a conversation which can lead to a valuable relationship
• It shows you care
• It lets you provide immediate value to them (which can turn a follower into a buyer)
• You learn what can help you attract more followers
• It allows you to thank a person who recommended you (if that’s how they discovered you)