I was recently a guest on James Schramko’s SuperFastBusiness podcast and shared some of my best strategies about how to use Twitter.
You can listen to our conversation on my Marketing Podcasts playlist.
The video is also embedded at the bottom of this post.
Here are a few Twitter strategies we discuss based on what I’ve learned growing my account to 20,000+ followers…
1. Post tweets that provide specific value to a specific audience.
Your tweets may pull from your experience, but they’re not about you.
They’re about how you can teach and provide value to the specific people you want to reach.
Learn more at the 10-minute mark of the podcast.
(Speaking of value, if you’re a creative entrepreneur you’ll find this super valuable.)
2. Don’t tweet links.
Sharing links gets you nothing.
The algorithm hates them — Twitter doesn’t want people leaving Twitter.
Instead of sharing a link to a podcast or blog post, create a thread or individual tweet featuring a few valuable things you learned from that episode.
You can add a link in a reply to the original tweet or at the end of the thread if you want, but put the value in the tweets themselves.
Don’t just share headlines and links.
Learn more at the 14-minute mark of the podcast.
3. Ask yourself these questions before you tweet.
What’s my goal?
Who do I need to reach to accomplish it?
What do those people value?
How can I provide them that value in tweets?
If you do that your tweets will attract people who align with your business goals.
Learn more at the 16-minute mark of the podcast.
4. Create ongoing threads
Not all threads have to end once you first publish them.
Pick a general concept — for example, my core concepts for creative entrepreneurs thread — and continue to add to it over time.
Each time you add a tweet to the thread it resurfaces the whole thread in people’s feeds and makes the thread more valuable over time.
You can do the same thing with your podcast — each time you publish an episode, add a tweet with the single best takeaway from that edition to an overall thread of your previous episodes.
Learn more at the 27-minute mark of the podcast.
5. Your bio is not about you.
Your bio shouldn’t just be a description of who you are and what you do.
Use it to explain why people should follow you and the value they’ll get from doing so.
When someone looks at your bio they’re deciding whether or not to follow you in the moment.
Consider your bio a sales pitch to convince them to follow you.
And like any sales pitch, it’s about what’s in it for them.
Learn more at the 30-minute mark.