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Simple = Sustainable

Here’s a cheat code to make it easier to stick with a project:  

Make it simple.  

The simpler your projects, the easier it is to sustain them.  

Why is this newsletter only a paragraph?  

Why does it feature no images?  

Why does it have no real design?  

Because all of those things require decisions…  

Which require time…  

Which make it less simple…  

Which make it less sustainable.  

The easiest way to stick with something?  

Make it easy to stick with.

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