I believe in result-based content.
Here’s what that means:
Result-based content is content that’s focused on:
1. How to get a result your target customer wants
2. Specific results you’ve gotten for yourself or your customers
That may seem like an obvious approach, but most people don’t actually do it in their content.
For example:
If you’re a business coach you might publish a piece of content about how founders can better manage their time.
That’s fine and can be helpful – but it’s about a tactic and not a result.
The result-based version of that content would be about how better managing your time can grow your revenue (the actual result they want from the tactic).
90% of that post would be the same, but the framing would be different – better designed to attract and convert the ideal customer because it ties the tactical advice to the ultimate result they want.
Another example:
Rather than publishing a piece of content about how to grow your newsletter, I can publish one about how I turn more of my subscribers into buyers.
Because in most cases the real result my audience wants is customers – not newsletter growth.
They assume one will lead to the other, but that’s not always true.
By focusing my newsletter advice on the ultimate result they want, my content becomes more compelling and valuable.
So before you publish your next LinkedIn post, take a second to consider whether it’s about a tactic or a result.
The more it’s about a result, the more results it will drive for you.
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