“Educational email course” is a fancy way of saying you’re going to send people a bunch of emails with information that could have been contained on one page and delivered in one email with one link.
I’ve yet to have anyone give me a good reason why they need to drip out the info over a series of emails instead of offering immediate access to all of it.
They’re doing it because they want more “touchpoints” with a subscriber and pretending it’s in the subscriber’s best interest.
If you’re really trying to give subscribers what they want, then offer them the choice to get it in a series of emails or all at once in one link.
I bet the vast majority of people will choose the single, immediate link over the email series.
I know I would.
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