Here’s a good way to think about the opening paragraph of anything you write:
“The reader wants to be transported. The reader wants to be on the plane, not in the car on the way to the airport.”
– Ross McCammon, executive editor at Medium
Here’s a good way to think about the opening paragraph of anything you write:
“The reader wants to be transported. The reader wants to be on the plane, not in the car on the way to the airport.”
– Ross McCammon, executive editor at Medium