The first thing I do with a client is send them a diagnostic questionnaire.
Here’s what I ask:
1. What’s your goal? What do you want to happen?
2. What have you tried so far to make that happen?
3. Why do you think it hasn’t happened yet?
4. How would you describe your ideal client or the ideal person you need to reach to accomplish your goal?
5. Describe the transformation you help those people make with your product or service?
6. What’s the current state of your business?
7. Do you currently publish any content on a regular basis? (Social media, newsletter, podcast, videos, etc.) If so, tell me where and what kind of results you get (number of followers, views, subscribers, etc.)
8. Is there any person or company you’d like to model your business/work/audience after? For example, if you could trade places with someone, who would you choose?
9. What are the most frustrating things or biggest challenges you’re facing right now?
10. At the end of our work together, what do you hope to have?
11. Is there anything else that would be helpful for me to know or any specific questions you’d like me to answer?
After my client answers those questions, I put together my initial plan and recommendations for them. Here was a recent client’s reaction to what I sent him:
“You’ve given me a wealth of feedback. When I signed up, I was confident about getting a lot of value from your coaching. That said, you’ve exceeded my expectations. Thank you.”
Want to experience what he just experienced?
Let me know and I’ll give you more details about how I can help you.
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