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Double Things That Triple Results

What can you double that might generate triple the results?

The answer to that question is the key to exponential growth of your audience, business, or productivity.

That’s because the time, effort, and resources you put into your work do not all generate the same level of returns — the doubling of some will drive larger results than the doubling of others.

Figuring out exactly where to double down requires a bit of trial and error, but it starts with asking yourself this simple question about each thing you do:

“If I double my investment in X, how likely am I to triple my returns?”

The key here is to choose one thing to double at a time and a specific metric to track so you get a true understanding of your return on each hour or dollar invested in a project.

Here are a few examples of things you may wan to try doubling and how to measure the results of doing so…

How To Triple The Value You Get From Blogging

• If you double the number of blog posts you publish next month, does it triple the traffic you get?

• If you double the number of words in your average blog post, does it triple the traffic you get?

• If you double the number of times you promote your blog posts on social media, does it triple the traffic you get?

• If you double the number of times you plug your email list within your blog posts, does it triple the number of new subscribers you get?

How To Triple The Value You Get From Social Media 

• If you double the number of times you post, does it triple your reach or engagement?

• If you double the number of comments you leave on other people’s posts, does it triple your follower growth?

• If you double the number of questions you ask in social posts, does it triple your engagement?

How To Triple Your Sales

• If you double the number of outreach emails or calls you made, does it triple the number of conversions you get?

• If you double the length of your product’s free trial period, does it triple the number of paid customers you convert?

• If you double the budget of your Facebook ads campaign, does it triple the sales you generate?

As you can see, this is a flexible concept and you can either double things that require a lot of additional work (and potentially bigger rewards), or double something simple (yet still potentially valuable).

Just come up with a hypothesis to test and give it a shot.

Whether it ultimately triples your results or not, you’ll learn a ton in the process about how valuable (or not) the time is you put into things and to what degree it can be leveraged.

And when you come across something where doubling your investment triples the results?

Double down again!


For more tips on how to grow your audience and get more done, check out my For The Interested newsletter.

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