What if your entire marketing plan was to turn one buyer into two?
If instead of chasing “new” people, you focused ALL your effort on serving existing buyers so well that they bought again and/or told others about you?
And not just for people who pay you with their money, but also for people who pay you with their attention.
For example, part of your marketing effort would be to turn one newsletter subscriber into two or one LinkedIn follower into two.
What would you do differently?
Maybe you’d spend less time creating new content and more time engaging with and helping the people who engaged with you.
Maybe you’d spend less time and effort creating automations, and more genuinely connecting with people and building relationships.
Maybe you’d spend less effort creating bonuses to get people to buy and more creating incentives for people to buy again or refer others.
My bet is you’d see a lot of what you do differently and change a lot of your approach.
And I bet there’s a good chance you’d ultimately get more of the result you actually want.
This is a hypothetical, but…
It’s also not.
Because I’m increasingly leaning into this approach in my own work and encouraged by the direction it’s going.