One of the biggest mistakes businesses make is assuming differentiation requires a revolutionary idea. Often, a small change in positioning, pricing, delivery, or audience is enough to stand out.
Here are 20 ways to differentiate what you sell from your competitors:
1. Charge less
2. Charge more
3. Do it quicker
4. Do it slower
5. Do it for one specific person
6. Do it for one specific need
7. Solve one part of the problem
8. Solve all of the problems
9. Guarantee the result
10. Do it for free and charge for something else
11. Use different materials
12. Have a unique aesthetic
13. Have a unique credential
14. Offer a unique bonus
15. Make it easier
16. Make it faster
17. Make it last longer
18. Make it disposable
19. Make it ongoing
20. Make it one and done
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