An email that will grow your email list:
Send a version of this to everyone in your contacts you think will find your newsletter valuable.
SUBJECT: This may not be for you, but…
Hi [name],
I’m creating some content about [your topic] and thought you might be interested.
Can I pass some stuff along to you?
End with that question.
No thank you, sign off, or anything else.
Doing so creates an open loop that makes people more likely to reply to you.
If someone replies yes, thank them for their interest and add them to your list.
This approach comes from Mike Kim and it’s a smart one.
Perfect for launching a newsletter, but just as effective for growing one you’ve been publishing for a while.
There are probably a lot of people in your contacts who already know and trust you, but don’t get your newsletter because they don’t realize it exists or haven’t gone to the trouble of subscribing for whatever reason.
This is low hanging fruit…and it’s delicious.
Speaking of which…
You’ll love my Email Templates That Turn Subscribers Into Buyers if you like templates like this one.