How much of what you do to your audience would you be excited about someone else doing to you?
For example:
You send a 5-day “welcome” email sequence to your new email subscribers.
Would you want that from someone else?
Another example:
You offer a “free” resource, but only if people give you their email address.
Would you want someone to do that to you?
One more example:
You start every podcast episode with 5 minutes of ads.
Would you bother to listen to those if someone else did that?
I understand why you do some of these things.
Many are “best practices” according to the “experts.”
But I follow a simpler rule:
Don’t do anything you wouldn’t want done to you.
What’s best for your audience IS the best practice.
Always.