I spent $95 last week to boost this post on LinkedIn.
The most important thing I got from that investment:
It’s directly led to 5 DM conversations with people who followed me after discovering me through the boosted post.
They’re all a good fit for what I offer.
None have paid me for anything (yet), but we’re getting to know each other and having good conversations.
If ONE of those people buys ONE thing from me at some point down the road, the ads will have been profitable.
To me, this makes it clearly worth the investment and I’m going to invest more in boosting posts.
I’m experimenting this week with boosting a different post to see how the results compare.
The conversations the boosts are leading to are the most valuable thing I’m getting, but they’re not the only one.
Here’s what else I got for my $95 investment:
• 5,436 impressions from 4,334 members
• 9 profile views
• 6 followers
• 16 reactions
• 2 comments
• 18 saves
• 4 clicks on the link to my newsletter subscribe page
I’ve also noticed an uptick in followers and newsletter subscribers that can’t be directly attributed to the ads, but I’m sure are a result of them.
(When someone engages with an ad, their followers are also exposed to it but that’s not reflected in the ad stats.)
Long story short?
You should give boosting posts a try.