You don’t have to give your content away for free.
But if you’re going to charge for it, you need to message it in the right way.
And most content creators don’t.
The key thing to understand:
No one pays for “content.”
They pay for transformation – your content is just the delivery mechanism for that transformation.
This may seem obvious, but it may not be how you’re currently messaging your offer.
Your paid newsletter sales page focuses on how many extra issues buyers will get.
But it should focus on the transformation those issues will enable that your free issues don’t.
Your course sales page hypes up how many video modules buyers will get.
But it should be promoting what students will be able to after the course that they can’t do before it.
These are subtle shifts, but they make a HUGE impact on your ability to turn browsers into buyers.
(My Sales Page Creator can help you do this.)
Contrary to what many believe, you can charge for content – and probably should in some capacity.
But you can only do so if you realize the content isn’t the real thing you’re charging for.