Site: Josh Spector
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Latest Posts: - [How To Build A 90-Piece Content Library From Scratch](https://joshspector.com/how-to-build-a-content-library/): 1. Pick a goal your ideal audience want to accomplish. 2. Make a list of 30 things they need to do to accomplish it. 3. For each thing, create 3 pieces of content: • One explains HOW to do it • One explains WHY to do it • One shows how OTHERS have done it ... Read more
- [What Ice Cube Can Teach You About Creating Your Own Opportunities](https://joshspector.com/ice-cube-create-your-own-opportunities/): Ice Cube had never acted before when he was cast in Boyz In The Hood. So he “enrolled” in an unusual film school. The movie’s director John Singleton had Cube come to his house and watch movies with him. He showed him good movies AND bad movies. Then explained to Cube what made them good ... Read more
- [How To Get More Results From Your Content In 30 Minutes A Day](https://joshspector.com/30-minute-content-routine/): How to get more business, reach, and engagement from your content in 30 minutes a day WITHOUT publishing more often: MONDAY: Consume New Things Read, listen, or watch something outside your niche from a source you don’t typically consume. When you apply what you learn to the content you create, your content becomes more unique. ... Read more
- [The 10 "Rules" Of Buying](https://joshspector.com/the-10-rules-of-buying/): 1. Never buy anything just because you got a deal on it. 2. Some purchases are an investment in yourself, others are an excuse to avoid investing in yourself. 3. We decide to buy based on wants, but then judge our purchases based on needs. 4. A useful question to ask before buying something: What ... Read more
- [What Sports Illustrated Can Teach You About Creating Unique Content](https://joshspector.com/sports-illustrated-content/): My favorite example of how to create unique content may shock you: It’s Sports Illustrated’s print magazine. On paper (no pun intended), Sports Illustrated has a LOT of disadvantages when it comes to covering sports: • It can’t compete on breaking news • The hottest sports topics are old by the time it comes out ... Read more
- [Write Upside Down: A Simple Way To Make Your Content Stronger](https://joshspector.com/write-upside-down/): Write upside down. When I’m rewriting a piece of content for a client, I often flip what they’ve written upside down because they’ve buried the lead. Too many content creators save the most noteworthy, interesting, or important core of their idea for the middle or end of their post. Common mistakes I see in content ... Read more
- [Are You Wearing Armor In Your Content?](https://joshspector.com/armor-in-your-content/): Actress Olivia Munn had an epiphany after battling cancer: “I’m much more vulnerable in a way that I think I’ve always needed to be. I didn’t realize how much armor I’d been wearing my entire life and how heavy that has been. Sometimes it’s protected me and sometimes it’s been the wrong kind of tool. ... Read more
- [The Story Behind Your Content Is Your Best Content](https://joshspector.com/story-behind-your-content/): I was talking to one of my members yesterday about how to improve his LinkedIn content and something interesting happened. His content wasn’t bad, but it was a bit generic – a little too “thought leader-ish.” It’s a problem I see all the time. As I reviewed one of his posts where he was sharing ... Read more
- [3 Reasons Charging For My Newsletter Will Make It Better](https://joshspector.com/why-a-paid-newsletter-is-better/): Moving my newsletter into my paid membership will have a BIG benefit I haven’t mentioned yet: It will make my newsletter better. For several reasons: 1. The bar will be raised. Instead of needing to be good enough to keep subscribers reading, it will now need to be good enough to keep members paying for ... Read more
- [4 Lessons I'm Learning From Moving My Newsletter Into My Membership](https://joshspector.com/moving-my-newsletter-into-my-membership/): I’m learning so much in the process of making my newsletter part of my membership. A few things I’ve noticed already with a week to go before the switch: 1. No matter how clear you think your messaging is and how many times you say it, there will ALWAYS be confusion. People are busy and ... Read more
- [How Much Of Your Work Do You Actually WANT To Do?](https://joshspector.com/doing-work-you-love/): How much of what you’re doing do you really WANT to be doing? For most people – myself included at times – that number is horribly low. It’s easy to get so caught up in doing things you think you “have” to do, “should” do, or someone else told you to do that you lose ... Read more
- [How I Figure Out What My Clients Need To Do](https://joshspector.com/how-to-figure-out-what-your-business-needs/): If I worked with you, here’s what I’d look for in your answers to my questions about your business: 1. What assumptions are you making that may not be true? Trust me, you have some. We all do. One of the quickest and most powerful unlocks I can make for clients is pointing out decisions ... Read more
- [Should You Have Separate Social Media Accounts For Different Topics?](https://joshspector.com/separate-social-media-accounts/): Here’s a Gary Vaynerchuk video I saw recently where he suggests having multiple topic-specific social media accounts instead of just one for everything you do: His reasoning is that since followers are essentially meaningless now and the algorithms decide what to show based on topic alignment, it’s a way to ultimately reach more people. For ... Read more
- [4 Fill-In-The-Blank Formulas To Explain The Value Of Your Offer](https://joshspector.com/explain-the-value-of-your-offer/): 1. “I’ll help you go from [PROBLEM STATE] to [SOLUTION STATE]” An example: “I’ll help you go from spending a ton of time and effort on content that doesn’t get you business to getting lots of business from content that takes you less time to create.” Value is transformation and transformation means you take someone ... Read more
- [Should You Charge For Your Newsletter?](https://joshspector.com/should-you-charge-for-your-newsletter/): The 6 potential advantages of folding my newsletter into my paid membership: 1. Increased Revenue This is the obvious one (if it works). Turning my newsletter into a paid product will generate increased recurring revenue and a higher return on investment for the thing I spend the most time creating. And if it REALLY works, ... Read more
- [Why I Don't Care About Reach](https://joshspector.com/dont-care-about-reach/): I don’t care about reach. How uncomfortable would it make you to say that? It sends a shiver down the spine of most people including me at times. But it’s an incredibly powerful and freeing mindset that happens to be true. Reach doesn’t matter for most things you want. What you actually care about is ... Read more
- [What Saturday Night Live Can Teach You About Creative Confidence](https://joshspector.com/creative-confidence/): When Lorne Michaels put the Killer Bees sketch in the first episode of Saturday Night Live, he got a note from the network that said: “No more Bees.” When he got that note, he decided to put the Bees in the next several episodes. A few episodes later he got another note from the network ... Read more
- [10 LinkedIn Post Formats That Generate Clients](https://joshspector.com/linkedin-post-formats/): 10 easy LinkedIn post writing formats have gotten me HUNDREDS of buyers. These will get you more business from your LinkedIn content: FORMAT 1: Write down how you do something. Publish that. FORMAT 2: The next time someone asks you a question, write down your answer. Publish that. FORMAT 3: Pick a result your customers ... Read more
- [The Unlikely Origin Story Of A Legendary Music Agent](https://joshspector.com/jonny-podell-story/): All Jonny Podell wanted was to get girls. But he needed money to take them out, so he came up with a plan. When The Beatles first came to New York, he bought six tickets and planned to scalp them. He was working at a local community dance mixer at the time and figured he’d ... Read more
- [The "Pre-Case Study" - A Simple Way To Get More Clients](https://joshspector.com/pre-case-study/): A post I published recently on LinkedIn and in my newsletter generated several new client leads (a couple of whom have already hired me). I call it a “pre-case study” and it’s an effective format anyone can use. All I did was explain exactly what I’m going to do for a client who recently hired ... Read more