I’ve yet to come across anyone who can give me good answers to these questions about welcome email sequences:
1. Why does your sequence need to be 7 emails instead of 5? Or 5 instead of 3?
2. Why would a subscriber who signs up for your weekly newsletter want a daily email for the first week?
3. If a person wants a daily email because they want the value as quickly as possible, why wouldn’t they want it in a single email instead of multiple daily emails?
4. Why is it better for your subscriber to get information in drips as opposed to getting access to all of it at once and being able to use it at their own pace?
5. Have you ever been the recipient of an email sequence that you said to yourself, “I’m really glad they gave me this info one day at a time instead of all at once?”
There’s a reason I’ve never seen anyone able to answer all these questions well:
Because most welcome email sequences aren’t in the best interest of your subscribers.
They’re selfish – even if they’re intended to be helpful.
You’re doing it because:
• Some “expert” told you to
• You want multiple touchpoints with your subscriber (even if it annoys them)
• You’re impatient
Those aren’t great reasons to do it.
I’m not against welcome emails – I have one and you should have one.
And I’m not against automated sequences – I have one and there’s nothing wrong with having one.
But I am against doing things to subscribers that aren’t in their best interest.