It is if it looks like this…
You’ve figured out what you want to accomplish, who you need to reach, what those people value, and how you can deliver it to them in your content.
Awesome – you’re doing great.
You’ve figured out where you want to publish, how to do so consistently, and how to produce content that’s valuable (useful/actionable) and not just interesting.
You’re on a roll!
You’re investing time and resources into distribution in order to get your content in front of the right target audience, you’re engaging with them, and you’re building relationships.
Congrats – you’re already MILES ahead of what most people do.
But that’s where your content strategy ends.
Whoops.
You were doing so well, but you stopped just short of the finish line.
And as a result, you’re getting a fraction of what you should be getting from your content.
What you’re getting most from it is…
Frustrated.
That’s because the greatest content strategy in the world will underperform if you don’t stick the landing.
And the landing is the piece most content creators miss.
It’s a specific plan to convert the attention you get from your content into actual buyers (or whatever your ultimate goal is).
Too many people don’t have one – they just hope/assume people who see, engage, and subscribe to their content will magically become buyers at some point.
That happens occasionally.
But not often.
A crucial part of any successful content strategy is to have a plan for what happens AFTER people discover and enjoy your content.
I call this a Buyer Bridge.
It’s what you do to transition every follower, comment, and click into an actual sale.
They won’t all buy from you of course.
But WAY more of them will when you specific plan to convert attention into conversion.
There are many different ways to do so and what you need depends on the specifics of your situation.
I can help you create a Buyer Bridge if you’d like – let’s chat.
(Join my Clients From Content membership to get my Buyer Bridge training video.)
But even if you don’t want my help, please take some time to experiment with creating your own.
Decide what exactly you’re going to do when someone takes a step toward you through your content.
Make sure your content strategy isn’t incomplete.
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