I wrote 5 issues of the daily newsletter I’ll send to 30k subscribers in ONE hour.
Here’s how I’m able to do that:
1. It’s short.
Each issue is about 3 sentences long.
Including 3 links – 1 of which is an ad or promotion for my products.
2. I don’t reinvent the wheel.
Most issues include at least one link to a piece of content I’ve shared before.
Usually a LinkedIn post I published recently or blog post I published years ago.
It’s all valuable and timeless.
But little of it is new.
3. It’s curated.
I’m not the only one with value to share.
So my own content isn’t the only content in my newsletter.
I come across valuable articles, social posts, and videos others have created every day.
When I do, I save the link in a document.
When it’s time for me to write my newsletter I can grab those links and share them.
As a result, I spend no time “looking for links” when writing my newsletter.
•••
I’m not saying you need to approach your newsletter the way I approach mine.
But…
I am saying a newsletter – even a daily one – doesn’t have to be nearly as complicated or time consuming as you may assume.
It just has to be valuable.