After reading this, you’ll be able to ensure every piece of content you create is valuable.
Before you create a piece of content, fill in the blank on this sentence:
“After reading this, you’ll be able to ____.”
If you can’t fill that in clearly, one of two things is true:
You don’t know what value you’re trying to provide.
Or there is no value.
This exercise takes 10 seconds and improves every piece of content you create.
It forces you to be specific.
Keeps you focused.
And prevents you from publishing content that goes nowhere.
PS – The first sentence of this post is the sentence I wrote before I started it.