Here’s a crazy idea that may be smart:
What if I published 50 newsletters instead of just one?
My current newsletter is focused on a relatively specific nice – how to get more clients from your content.
But…
What if I created 49 additional newsletters tied to super specific niches within that niche?
For example, one might be ONLY about how to get more email subscribers.
One might be ONLY about how to get booked as a guest on podcasts.
And one might be ONLY about how to get more digital product sales.
Unlike my main newsletter, there would be no set frequency for these.
I’d send them when I had something worth sending.
And it wouldn’t be nearly as much work as it seems, because essentially I’d just repurpose stuff I had shared elsewhere on that topic.
So what’s the benefit?
A few things potentially:
1. People who don’t care about 90% of what I share but REALLY care about the other 10% could opt in to get only what they most care about.
2. I’d have a sense of exactly what people are most (or least) interested in.
3. I’d be able to tailor new products and offers to match the exact interests of my audience.
4. I’d likely wind up with more total subscribers and less audience churn overall.
5. It would create hyper specific sponsorship opportunities.
6. It would create a place to get new value out of 10 years worth of resources I’ve previously shared before.
7. The conversion rate on these super specific topic sign up pages would likely be VERY high and I could drive highly targeted traffic to them
8. It would be one hell of an experiment.