It seems like every week now new details trickle out about Apple’s plans to reinvent how we watch television. Today, the Wall Street Journal reveals that Apple has been meeting with other media companies to offer some hints at what they have planned.
In at least one meeting, Apple described future television technology that would respond to users’ voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels.
Apple is still saying little about what specific software and devices it is working on. The people familiar with the meetings said the Cupertino, Calif., company was “vague” and that Apple hasn’t made proposals to license shows for any new product offering.
Still, the talks—some of which were made at the request of media companies seeking an update on Apple’s plans—suggest that Apple’s TV strategy is advancing. The technology company often keeps its products and ideas, close to the vest until as late as possible.
Apple executives have given some specifics in its talks with media companies. The company, for example, has discussed new ways they could stream media companies’ content, allowing a user to watch a video on a TV set, then pick up another device, such as a smartphone, and keep watching the video on the move, one of the people familiar said.
Here’s a video discussion about what Apple may have up its sleeve…